IN-HOUSE EVENT TRAININGS
Good events feel light.
There are quite a few good decisions behind this.
Why are we holding this event?
What do the people we invite need?
And how do we translate brand and goal into an experience that feels right?
In my in-house training sessions, I work with marketing, brand, and event teams on precisely these questions.
Impulse. Application. Exchange.
The training sessions are not presentations lasting several hours.
Each training course combines a compact technical impulse with concrete methods, examples and application to one's own work.
This creates not just input for one afternoon, but something that can be used again at the next event.
Photo: Elisa Noel Photo and Video
THREE PERSPECTIVES. ONE EVENT.
01 — STRATEGY
Why are we holding this event?
Event planning often begins quite quickly with the location, guest list, catering, and program. However, the most important decision lies before that: What is this event actually supposed to achieve?
In the training, we translate corporate and marketing goals into clear event goals and develop a strategic framework that helps with the many decisions that follow.
In the end, the team has concrete criteria that can be used to evaluate event ideas, refine briefings, and make clearer decisions.
Duration: 2.5–3 hours
02 — PEOPLE
Hosting for People
We don't invite "guests". We invite people who already had a full day before our event – and maybe another one afterwards.
They come from a meeting, don't know anyone, are too early or too late, are hungry, are looking for the cloakroom, or have to leave again at 9 pm. These may sound like minor details. But for the overall experience, these very details make a huge difference.
In our training, we therefore consider the entire guest journey from the people's perspective: What do they know? What do they need? Where does uncertainty arise? And what can we do to make an event feel easy for them?
The team is developing a method that allows events to be consistently conceived from the perspective of the visitors, from the initial invitation to the journey home.
Duration: 2.5–3 hours
03 — EXPERIENCE
A brand experience doesn't automatically become a brand experience just because the logo and brand colors appear in the space.
A more interesting question is: How would our brand actually behave as a host?
From the brand, the goal and the people we want to reach, concrete decisions are made regarding space, communication, program, food, material, service, activations and all the little details in between.
In the training, we develop Experience Principles that serve the team as a strategic filter for precisely these decisions.
Duration: approx. 3 hours
